A target reader is the specific profile of the person most likely to buy, read, and thoroughly enjoy a piece of writing. Writing for “everyone” makes content appeal to no one; therefore, defining a target reader allows authors and content creators to tailor their tone, structure, vocabulary, and marketing to a highly receptive audience. Core Elements of a Target Reader Profile
Authors often build a proto-persona or “reader avatar” to represent their ideal audience using specific data points: Identifying Your Book’s Target Audience – Writer’s Digest
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